Boveda Cigars

Rocky Patel

The story of Rocky Patel Cigars starts in the early 1990s, when Rocky Patel lived and worked in Los Angeles as an entertainment and product liability lawyer. Through a friend, Rocky was introduced to cigars and became instantly fascinated by them. He joined the Grand Havana Club in Los Angeles as one of its founding members, at which point Rocky was approached with a business plan to start Indian Tabac Cigars.

In 2003, Rocky changed the company’s marketing direction by emphasizing on branding himself. The first step was changing the company name from Indian Tabac Cigar Co. to Rocky Patel Premium Cigars. Rocky’s first brand featuring his name, the Rocky Patel Vintage cigars, has become his flagship brand comprising five Vintage Series: 1990, 1992, 1999, 2003 and 2006.

Since the company’s new direction began, Rocky has launched numerous top-selling brands, including The Edge, Decade, Fifteenth Anniversary, Royale, Java, Twentieth Anniversary, and Sun Grown Maduro – his highest rated cigar from Cigar Aficionado magazine that earned 95 points and the #2 Cigar of 2016. While honored and humbled by such as accolade, Rocky Patel is far from satisfied. He’ll never rest on his laurels, for there’s more perfection to achieve.